Humanity is concerned about protecting the environment, thanks to digital media, social networking and government policies. Awareness has improved to a level where everyone is striving towards “Going Green”. It mainly has three key players, namely
1) Individuals – A person who has a habit of being environmentally conscious.
2) Corporates – Production houses which research, manufacture and delivers eco-friendly products for the user.
3) Government – They standardise, subsidise and promote eco-friendly products.
The term “environmentally conscious” may refer to an individual, society or corporate who is aware of the deteriorating condition of the environment and thus involves in activities which help in protecting it.
Environmentally Consciousness at Individual Level
Gradually, consumers are forming cults, who prefer habits and products which help in protecting the environment. Their aim focused on the following factors.
1) Including practices into their daily life which helps reduce, reuse and recycle – the Three R’s of sustainable development. Be it reducing water consumption, using recyclable plastics products or generating organic composts in your backyard; all reflect one’s “environmentally conscious” behaviour.
2) Purchase products for consumption or utilisation which may be marked to be “Green Products”. Basically, these products have a life cycle which involves proper channels right from procuring raw material up-to its recycling and finally either reusing it to make a similar product or recycle it. Through hallmarking, mouth of words, commercials, and other means one can become more aware of the different such products in the market. Even the trend of giving eco-friendly gifts is on the rise.
Environmentally Consciousness at Corporate Level
Corporates, under the guidelines of the government, are driving the concept of going green. They make sure to enforce units into producing products which are eco- friendly. They have an action plan right from the raw material to recycling of the used product to minimise the items negative impact on the environment. At the production level, they have made improvements in treating the effluents – Air, Water and Noise to reduce pollution. Several of them have even set up up separate units to utilise the final waste back into their products. All in all, their efforts are showing results as even B2B consumption of these products is enhancing.
Environmentally Conscious modern dynamics
For the implementation of environmental consciousness, a few modern techniques are as follows.
Hallmarking – To promote this trend, guidelines have been laid down by the government in different continents to let the consumer is known, with symbols as to which item is eco-conscious and which is not. A basic example is Hallmark numbers on the backside of the plastic piece marking the level of recyclability.
Cradle to Cradle – An economic system which considers human industry on nature’s process. It divides raw material as nutrients having a close cycle in the manufacturing ecosystem.
Carbon Credits – Issued to countries to reduce Carbon Footprints by enhancing facilities that reduce the emission of Carbon Dioxide and other Greenhouse gases into the environment.
Sustainable Development – Corporates and individuals follow practices which can help to secure the availability of natural resources for our future generations. The natural resources are limited, and its single use will deplete it to an extinction-level and will not be available for our descendants. Fostering bio-degradable products is a critical factor in the push towards attaining stable development.
Circular Economics – This involves evolving products that can be recycled back into the original product without much hassle. By-products from manufacturing or resource recovery from the exhausted commodities are reused back into the generation of fresh products. Usage of Carbon Black from End-of-Life Tires (ELTs) or re-utilisation of car parts from End-of-Vehicles Life (EVL) is practised examples of this dynamics.
Renewable Resources – A well-known concept whose goal is to reduce the dependency on fossil fuels and enhance the usage of renewable energy mainly from solar, wind, water and earth into not only corporative organisations but also personal usage.
The shift in the marketing paradigm from traditional retailing to e-commerce has led to newer concepts. Online retailers have started pitching exclusive items from the eco-friendly racks. Even digital media from emails to the newspaper have tried to reduce waste by warning against printing on a page as far as possible. There is a massive shout out from all of us to become more and more responsible for the preservation of the ecosystem we all live.